Feeling good about cannabis starts at the root.
As a leader in this industry, we see positive impact as our responsibility. We call it being Rooted In Good, and it’s how we create meaningful and intentional change at every intersection.
Our Rooted in Good programming is designed to touch everyone from our internal team members to our local neighbors, to cannabis cultivators, patients, consumers, and aspiring industry professionals across the globe. It's our intent to make the cannabis space better for everyone involved.
Through multi-scale efforts to bolster diversity, inclusion, social equity and sustainability, Rooted in Good builds confidence from the ground up, providing the necessary foundation to say "I cannabis" with pride.
