Feeling good about cannabis starts at the root.

As a leader in this industry, we see positive impact as our responsibility. We call it being Rooted In Good, and it’s how we create meaningful and intentional change at every intersection.

Our Rooted in Good programming is designed to touch everyone from our internal team members to our local neighbors, to cannabis cultivators, patients, consumers, and aspiring industry professionals across the globe. It's our intent to make the cannabis space better for everyone involved.

Through multi-scale efforts to bolster diversity, inclusion, social equity and sustainability, Rooted in Good builds confidence from the ground up, providing the necessary foundation to say "I cannabis" with pride.

Take Care

We facilitate the incredible connection between cannabis and wellness every single day. Though the plant can be key to your essential self-care routine, it’s not the only component! We believe in whole-self health, and we’re here to support you. Here’s a little inspiration to start.

Shop with purpose

Curaleaf’s cause-based partnerships offer many avenues to support the meaningful work being done. This includes products that fund important issues and activations for the future we envision.

We have partnered with the following organizations to craft high-quality products with a greater purpose. Visit the links below to learn about the work your purchase fuels: