Terms and Conditions

### Membership Eligibility

• There is no membership fee or cost to join.​
• Every member, regardless of the first purchase amount, will join the Rewards program at the “Member” Tier until the following day.​
• BASE: The “Member” Tier is open to any customer who provides their first name, last name, and email address.​
• Every new member, regardless of purchase amount, will earn at the 3% rate.​
• Email is required to become a member. Providing email does not automatically opt members into CRM marketing.​
• Phone number is optional. Providing a phone number does not automatically opt members into CRM marketing.​
• CRM customers can exist without being part of Rewards. Rewards members can exist without opting into CRM.​
• ALL customers will be enrolled with their first purchase so long as they provide the required information (first name, last name, and email address).​
• Employees are eligible to join the Rewards program.​
• The Curaleaf Rewards program is only valid within Curaleaf and Reef dispensaries. It is not valid on CuraleafHemp.com, SelectCBD.com, or on purchases made through third-party sellers.

How to Earn

Base​

• Members earn base points on every purchase made in a Curaleaf-owned retail dispensary or through the Curaleaf website for an online order for in-store pickup or delivery.​ ​ Bonus​
• Members can earn bonus incentives for completing designated activities, which could include, but are not limited to, completing a survey, attending an event, or other means of interaction outside of a purchase. These bonus opportunities will be available to all customers in a designated geographic area (i.e., a state or store).​
• Members can earn additional benefits based on points earned within a calendar year. Benefits will be awarded in three tiers. Benefits become richer as members elevate through tiers.​
• Bonus opportunities are intended for qualified recipients and may not be applicable to all members.

How Points Are Calculated

• All products, including discounted products, are eligible.​
• Points earning will be awarded based on pre-tax and post-discount amount.​ Exclusions: taxes, delivery fees, returns, and recalls
• Points will be awarded at tier level dependent on a customer's recorded annual spend.

The “Base” Tier

• The “Base” Tier is for members who spend $0–$799 within the calendar year.
• Points will be awarded at 3% cashback as points (i.e., $1 = .03 points earned).

The “Elite” Tier

• The “Elite” Tier is for members who spend $800–$4,999 within the calendar year.
• Points will be awarded at 5% cashback as points (i.e., $1 = .05 points earned).

The “VIP” Tier

• The “VIP” Tier is for members who spend $5,000 or more within the calendar year.
• Points will be awarded at 8% cashback as points (i.e., $1 = .08 points earned).

How Points Are Redeemed

• Members will be able to redeem Curaleaf rewards points in the form of money off purchases at Curaleaf-owned retail dispensaries or through the Curaleaf website for an online order for in-store pickup or delivery.
• 1 point = $1 off at Curaleaf-owned dispensary locations or online at Curaleaf.com for in-store pickup or delivery.
• Points cannot be redeemed for cash.
• Points cannot be transferred to another account.
• Points expire after 90 days of no shopping activity on the profile.
• In Ohio, points can only be redeemed on non-cannabis products.

### When Points Expire - Points expire after 90 days of no purchase activity. - At that time, points will be zeroed out within the account. - Unused points have no cash value. - Customers cannot use points to create a negative value transaction resulting in Curaleaf giving cash back.

Tier Eligibility

• BASE: The “Member” Tier is open to all customers who shop at Curaleaf and spend $799.99 or less per calendar year.
• ELITE: The “Elite” Tier is for members who spend $800–$4,999.99 in a calendar year.
• VIP: The “VIP” Tier is for members who spend $5,000 or more within the calendar year.
• Customers will automatically be elevated once they reach the tier threshold and will be notified via email.
• Employees can join and participate fully in the Rewards program; they will be automatically entered to earn in the 5% cashback tier.

Tier Terms

• Elevated tier status is good for the calendar year in which the member qualifies and the following full calendar year. Annual requalification is required. If a member does not requalify for a certain tier status, the member will revert to the previous tier status.
• Example: If customer X qualifies into Elite in 2023, they will remain in the “Elite” Tier in 2024. If they don't requalify in 2024 by hitting the $800+ threshold, they will revert to the “Member” Tier in 2025.

Membership Cancellation

• Members may cancel their rewards account at any time by informing a store associate. Upon cancellation, any unused points accrued in the account will be forfeited and cannot be redeemed.
• Curaleaf may choose to suspend or terminate an account at its discretion, if the customer is no longer in good standing or participated in fraudulent activities.

Termination Policy

• Curaleaf reserves the right to change the Rewards program and its policies without prior notice or consent.