Autumn yet again graces us. This is the time when many of us prepare for holiday gatherings—turkeys, mashed potatoes and stuffing with aunts, uncles, grandparents and cousins galore–but the reality this year is that many folks are struggling to determine where their next meal will come from, and even those with access to limited amounts of food must determine which of their family members will get to eat.
Last November, Curaleaf matched donations from our patients for Feed the Block—one of our national Rooted in Good initiatives—with a total of over $100,000 going to our partner organizations, but food insecurity isn’t a one-and-done deal. According to the USDA, food insecurity impacts over 38,000,000 people in the United States year-round.
This year, with your support, we will continue assisting local organizations across the country with missions aligned with our goal to feed our neighbors in each of the communities we serve. At Curaleaf stores, we’ll collect monetary donations at our registers from November 16 through December 1. We’ll also donate a portion of proceeds* from certain Select products sold between November 16 through December 15 at dispensaries across the country.
We’ve made the concept of “Do good, feel good” easier than ever. When you visit your local Curaleaf, let your associate know you’d like to help fight food insecurity with us and they can assist you. Once you’ve made your donation, we will invite you to sign a postcard letting all our guests know you helped Feed the Block. Or, when visiting a partner dispensary that carries Select products, ask an associate for specials that will benefit our Feed the Block initiative.
Our collective fundraising efforts will provide food assistance through the following partners in each of our states:
*Select will donate proceeds up to $80,000 during this activation.