In 2010, Bernard Noble was found carrying just enough cannabis for two joints. This so-called crime resulted in a 13 year sentence of hard labor without parole.
Bernard served seven years away from his wife and children before his case sparked the national attention needed to prompt his release.
Did Bernard deserve to labor for years, behind bars, without pay, for riding a bike with a medicinal plant in his pocket?
Do the 600,000+ people arrested each year deserve to be incarcerated for a non-violent cannabis offense?
Lifetime Likelihood of Imprisonment for U.S. Residents Born in 2001:
Did you know that those unjustly incarcerated often belong to the SAME communities historically disenfranchised by the War on Drugs? As a cannabis industry leader, we’re here to use our platform to bring awareness to these cycles of unwarranted, racially-charged punishment and replace them with equitable cannabis access and industry opportunities for EVERY community member, regardless of race or place.
Our partnership with B NOBLE is our deeper dive into dedicated social equity work. Founded by celebrity artist, filmmaker and cannabis advocate Fab Five Freddy [Grass is Greener], B NOBLE exists to generate legal funding for the defense of people wrongfully charged with non-violent cannabis-related crimes.
We’ve put our plant power behind Fab Five Freddy and his team to help create a for-profit, cause-based, cannabis brand: B NOBLE.
Every time you light a B NOBLE pre-roll, you’ll enjoy the highest-quality flower strains, ground from whole, small buds.
What’s more, 10% of the proceeds from every B NOBLE purchase will fund organizations actively working to: