Being a company “Rooted in Good” means it’s our responsibility to plant the seeds that nurture change. It’s one of our greatest missions to create a diverse and vibrant industry, filled with authentic voices that elevate the story of cannabis and speak to the many various needs of our diverse patients.

That’s exactly why we created 420x25, our promise to do business with 420 new cannabis brands, suppliers, and advocacy organizations from underrepresented communities by 2025.

One of the biggest actions we can take as a company is to share our platform⁠ with other brands—both virtually and at retail⁠—so that more people can experience their products and stories. We’re thrilled to announce that in honor of Women’s History Month, we’ll be launching the Women’s Cannabis Collective in select Curaleaf stores on March 1st (see bottom of the page for locations).

All month long, you’ll be able to shop for some of our favorite products by these incredible women-owned brands in our stores. Read on to meet the brands and hear their reflections on being women cannapreneurs in a changing industry.

Ritual and Rose

Tracy Lefebvre, founder of Ritual & Rose

A sustainable Ceramics and Accessories brand designed in Los Angeles by Tracy Lefebvre.

“For the longest time, cannabis branding was created by men for men. I love when we join together for campaigns like this because there are so many women who use cannabis for a variety of reasons and still don’t feel comfortable admitting it; if my brand can be a small part of what helps normalize it, then I would feel my contribution to the industry was worthwhile.”


Whitney Beatty, founder of Apothecarry

High-end herb and tobacco accouterments redefining the image of cannabis users, created by Whitney Beatty. “Funding remains one of the most challenging parts of the industry – less than 2% of VC funding across-the-board goes to women-led businesses. It’s important investors realize that women need, and are deserving of, funding, too.”

Sackville & Co.

Lana Van Brunt & Hayley Dineen, fouinders of Sackville & Co.

A contemporary cannabis brand designed by women who like to smoke weed: Hayley Dineen and Lana Van Brunt. “Creating a brand led by women means we are bringing new ideas and perspectives to the industry that haven't been given as much consideration. We aim to create an experience with cannabis that breaks free of the stigma and stereotypes and actually represents different ways cannabis is consumed and used in everyday life.”

Flower by Edie Parker

Brett Hayman, founder of Flower By Edie Parker

An irreverent and unapologetically bold collection of design-forward accessories and cannabis accouterments by Brett Heyman.

“It's exciting to be in cannabis, period. It feels like the beginning of the future. Because there are so few female-led brands in the industry, there is a spirit of collaboration over competition. My experience with other female founders has been extremely positive. For the most part, we are excited to meet each other, offer support, and share stories.”

Buy Weed from Women

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A Black women-owned-and-operated product design house with local industrial screen printing by Jasmine Mans.

As if we needed more reasons to be obsessed with these trailblazers in our Women’s Cannabis Collective. We can’t wait for you to experience their products in our stores and celebrate a changing industry that’s blooming with possibility.

Find the Women’s Cannabis Collective at these stores:

Illinois: Weed St - 923 W Weed St, Chicago, IL 60642 Skokie - 10000 Skokie Blvd, Skokie, IL 60077 Northbrook - 755 Skokie Blvd, Northbrook, IL 60062

Nevada: Western Ave - 2320 Western Ave, Las Vegas, NV 89102 (No BWFW) Las Vegas Blvd - 1736 Las Vegas Blvd S, Las Vegas, NV 89104

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