Scenario: You visit your neighborhood coffee shop for the first time.
There’s tons of options, and of course, there’s no try-before-you-buy. After a bit of decision fatigue, and fear of using the wrong terminology, you grab your venti iced latte and skirt right out of there. But… oh, it’s good. Your new favorite. You return, week after week, and the barista now knows your order by heart.