Chris Melillo spent 10 years at Nike, working his way up to senior director of stores before joining medical marijuana startup Curaleaf as svp of retail. As the interest in and the legality of marijuana has grown, Melillo joins other execs who have left the traditional marketing world to get in on the ground floor of a burgeoning industry that’s expected to bring in $57 billion by 2027.
As more mainstream corporations signal their interest in marijuana, industry insiders said they expect more consumer packaged goods (CPG) companies to explore deals. Joseph Lusardi, the CEO of Curaleaf, agreed. “The involvement of an industry leader like Coca-Cola, with arguably the best-known brand in the world, both validates and highlights the market potential of the cannabis industry,” Lusardi said. “We would expect to see similar indications of interest across the mainstream consumer packaged goods industry, as these mature companies look to breathe new life into new brands and expand into new categories.
The store, at 148 N. Federal Highway, had a “soft opening” on Friday and is now fully open for business, a spokeswoman said. It is Curaleaf’s first store in Broward County. The company plans to open more stores throughout South Florida and the state, according to Michael Costa, dispensary operations manager for Curaleaf.
Bellmawr, NJ — Curaleaf New Jersey, a provider of state licensed cannabinoid-based products, announced on September 14, 2018 the launch of a new line of natural, terpene rich, strain specific, vaporable cannabis concentrates for patients of its Bellmawr dispensary.
Medical marijuana patients in New Jersey will now be able to buy a product that previously hasn’t been allowed in dispensaries in the state: Vaporizer cartridges filled with marijuana concentrate.
Curaleaf Inc., a vertically integrated cannabis operator, is banking on the marijuana craze being far from over to propel its reverse takeover of a Canadian listed company.